Millville Arts District

Client Profile: The City of Millville designated its downtown commercial area an "Arts District" in 2001 to promote investment and tourism. They needed to promote not only the downtown, but link other city-based attractions into a destination bundle to entice locals, day-tripper tourists and artists looking to relocate. Challenge: Bring many diverse attractions—The Arts District, Wheaton Arts (a glass-focused arts collective), The Millville Army Air Field Museum ( a museum dedicated to WWII fighter pilots who trained at Millville Army Air Field), The New Jersey Motorsports Park, and the Wild & Scenic Maurice River— together under a single brand with an all-inclusive Web, Print, TV and POP campaign. Solution: I created the "My Art. My Millville" brand, relating the philosophy that everything can be considered Art. The merchant is a sales artist. The chef is a culinary artist. The historian an artist of storytelling. Result: Overall campaign resulted in the revitalization of the area’s tourism industry with a $50M economic impact over 5 years. The marquee event, The Downtown Millville Arts, Antiques & Music Festival campaign, resulted in a 400% increase in attendance over 4 years. Scope of Work: All concepts, design, copywriting and client photography.