Capital Bank of New Jersey

Client Profile: Capital Bank of New Jersey was a five-branch regional community bank in Southern New Jersey. Challenge: Increase brand awareness and market share throughout Southern New Jersey for a new, unknown bank, emphasizing that it was a community-focused institution. Create all marketing materials including brochures, handouts, print ads, outdoor, POP displays, web banners and vehicle wraps. Solution: Because the bank wanted to reinforce its community roots, I developed a campaign featuring its business clients and customers. The reaction was overwhelming. Business clients were thrilled for the free publicity, and customers were pleased to have bragging rights that they were featured in the campaign. Result: The bank grew from a $2 million startup with a single branch to a $490 million regional bank with five branches in less than 10 years. In 2019, Capital Bank merged with OceanFirst Bank N.A. Scope of Work: All concepts, design, copywriting and client photography (except for photos on the 2012 Annual Report cover, which were provided by the client).